What is our BHAG?
We’ve been discussing a slogan for our technology initiative.
On the blog Dangerously Irrelevant, I read this excellent comment about that, which makes me think we should work on this idea.
In their acclaimed book, Built to Last, Jim Collins and Jerry Porras note that visionary companies set Big, Hairy, Audacious Goals (BHAGs), bold mission statements that act as powerful mechanisms to stimulate corporate progress. BHAGs are clear, compelling, serve as unifying focal points of effort, have clear finish lines, and often create immense team spirit.
I think to be effective in a school–it needs to be simple, clear and something that is catchy for both students and teachers, while expressing the goals.
Any ideas?
http://www.typepad.com/t/trackback/7608203
